Xeno Tarot Project

visual identity
The Xeno Tarot Project box set opened up, info booklet in the back, box in the front.

XENO TAROT PROJECT
a Xeno series fan project

A collaborative fan initiative that aimed to create a captivating set of tarot cards featuring the characters from Xenogears, Xenosaga and Xenoblade Chronicles. With artists from all over the world participating, including Japanese contributors, the project is a worldwide celebration of the Xeno series.

The organizers of the project provided a broad brief, requesting the inclusion of a golden color in the palette to complement the golden frames adorning each card, as well as the importance of the Sci-Fi themes that are present in each of the games to be accented as the unifying element.

For this project, my approach was to create a clean and cohesive brand that blends the themes of the games with the mystique of tarot. To achieve that, I delved into the rich world of tarot design, both contemporary and traditional, to influence the typography of the logo, while designing graphics that reference important Xeno series elements. Along the way, I also faced the challenge of having to work with Japanese friendly fonts that would complement the overall design, since the communication for the brand is billigual – English & Japanese.

A graphic with scanned in spreads of the info booklet.A close up of the gold-foiled logo on the box, with the cards in the background.A shot of a postcard back in the full set.A shot of the info/credits booklet mid flip next to the card box set.A close up of the card graphic, set in gold foil.A close up of the logo on the postcard, set in gold foil and shining.The moodboard for the visual identity, featuring golden and cyan toned images.The color palette of the visual identity, dark blue and cream white as base colors, gold, cyan green and red as accents.A page from the visual identity presentation explaining the inspiration for logo elements.A page from the visual identity presentation, showing off the uses of the logo in an icon format.A graphic showing off various social media assets made for the project.